|Nestle Nespresso's VertuoLine|
at Macy's East Pearson St., Chicago a week ago.
VertuoLine was launched in Feb 2014
especially for the large cup American and Canadian markets
|A Flip chart exercise: where delegates have plotted|
on a generic product life cycle diagram various
products in their range
2. ADAPTIVE - existing product being modified to stretch its life cycle
3. IMITATIVE - products which are very close to those already on the market ('Me Too' products).
Although many firms will develop their own products, there are three other methods by which they can enter a market:
|Delegates decide on the elements within the marketing mix|