|Large poster sited at a railway platform|
|Sampling of a confectionery bar Risska|
at a market fair in Budapest Castle
Notice the Hungarian national colours in the cow's spots -
all designed to catch attention
|Example of 'pull through' the customer goes to the pub for their pint not the brewery|
SPONSORSHIP is the positive aspect that can improve audience awareness, help with your public image, and increase exposure. Its negative side is if it is undertaken without coherent objectives and there is no tangible return – it’s charity! But it can work – Yes!