I have at last succumbed to an e reader. I downloaded onto my Kobo Aesop's Fables. As a trainer I have a natural appetite for books of quotations and so many of the most powerful come from Aesop.
I read last night the short story of the fox and the goat. It stresses the importance of "looking before you leap".
What should marketers seek before they leap ?
My e-book version of the Fox and Goat fable concludes:-
" You foolish old fellow! If you had as many brains as hairs in your beard , you would never had gone down before you had inspected the way up , nor exposed yourself to dangers from which you had no means of escape."
I guess Bismark was right see Post 1 on Marketing Insight
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