| The reality behind ‘bananageddon’ |
Posted by Martine Parry,
Media and Public Relations Manager
at the Fairtrade Foundation
(There are other similar models such as STEEPLED, SLEPT and STEER the acronym does not matters as much as what it covers)
Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods or merit bads).
Furthermore, governments have great influence on the health, education, and infrastructure of a nation.
For marketers they might have wished to factor in the Scottish Yes/No vote the effects of decisions on currency ( e.g. £ , Scottish £ or € ), possible ramifications of defence policy ,change in supermarket distribution costs if for an independent country.
The possible ramifications of of Devo Max and the months leading to the General election on the 7th May 2015 in the UK will focus marketer's radar when considering the real world pest factor of politics
interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy – all questions marketers should consider in their marketing plans .
In response to the rise in Obesity and health consciousness in UK Coke have introduced Coca-Cola Life using natural sweeteners including Stevia into the UK August 2014 see previous post .
|Partners with Visa contactless|
the recent introduction of contact-less payment from Visa contact-less for London Travel, purchases at partners Starbucks, Tesco, WHSmith and EAT for purchase sup to £20.
Will this be the death of the wallet or bill fold?
Implications of legals rulings can have an important effect on marketers .
A recent ruling by the European Court of Justice on a case of Spanish budget carrier Vueling Airlines, challenged Spanish law prohibiting carriers from making people pay to put their suitcases in the aircraft's hold. As hold luggage cannot be considered to be 'compulsory or necessary' when travelling on a plane ALL carriers should be allowed to charge extra fees - judges said.
Many Budget airlines in Britain such as easyjet and Ryanair already charge up to £75 to check in baggage but the ruling could also be potentially see extra fees on other airlines across Europe.
British Airways which introduced cheaper ' hand baggage only" fares on some routes last year said it had no plans to alter its policies as a result of Thursday's ( 18th September 2014) ruling.
Buying Fairtrade bananas in the UK means that producers are guaranteed a minimum price, get an extra premium to invest in their community and have improved workplace conditions and protection
Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and diminishing or destroying existing ones.
EU recent regulation impact on Marketing of Vacuum Cleaners
The ban starting this month covers cleaners with motors above 1,600 watts.
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