|The Salesforce Awakens- |
How to leverage your original offering
by marketing masters
- Lucasfilms and Disney
|Sainsbury promoting Blu Ray and DVDs of the latest Star Wars|
epic only 5 months after the main cinema release
Well sold all those who make this franchise work.
- the biggest ever opening weekend,
- the fastest movie to reach $1 billion worldwide
- and the biggest single day at the box office.
The next marketing challenge after the successful play in the cinemas is the release of the DVD and Blu Ray product .
It will now exploit opportunities for New product Development, New Market ( home) development and Diversifying though Acquisition , Mergers and Joint Ventures.
There have been a few indignant franchise fans tweeting their disappointment of the DVD release of The Force Awakens because the DVD does not have some of the Blu Ray content.
On Social media one purchaser tweeted: "Not happy - no extras on the Force Awakens DVD. Not all of us have Blu-Ray! Rip-off!"
Their posting read "Very disappointed that the DVD version does not have the deleted scenes, this isn't clear at all it isn't that same with two different format options. Shame on you Amazon for this misrepresentation"
The cardboard engineers have excelled themselves in Point of Sale displays and merchandising support.
Agreements with the likes of Hasbro, Lego and Xbox etc have rendered a veritable zoo of toy talking plush characters such as BB8, Chewbacca Yoda and Storm Troopers all with voices from the film , Hot wheels vehicle models ,Lego 6-12 kits , sticker books, video prequels, branded merchandise mugs T shirts and such like .
Movies are often inspired by or based on a book but I was wondering how long books have been written based on films.
It is longer ago than you might think and much older than the Star Wars phenomenon.
Film novelizations were especially profitable during the 1970s before home video became available as they were then the only way to re-experience popular movies.
The novelizations of Star Wars (1977) and Alien (1979) have sold millions of copies.
Writers usually achieve that by adding description or introspection. Ambitious writers are moreover driven to work on transitions and characters just to accomplish "a more prose-worthy format".
It might take an insider or an avid fan to identify whether a novelization diverges unintentionally from the finally released film because it is based on an earlier version which possibly included some deleted scenes.
|Making a lot of lolly ( even lollies) from the spin offs|
|May the awakened Sales force be with you folks !|