Jaguar and Land Rover will supply 170 luxury and
high performance vehicles to support tournament operations.
The new Jaguar XE and XF, as well as successful
XF Sportbrake and XJ models
will be seen in London at this year’s Championships.
The advantages of sponsorship in one’s marketing communication in an event like Wimbledon include
Laura Schwab, UK Marketing Director at Jaguar Land Rover,
said: “Wimbledon is a British icon, which is recognised globally
as the pinnacle of international sport. There’s no other event like it.
“The tournament captures our imagination in different ways. For some it’s the feeling of summer, but for others it’s British sport at its best. We’re very excited to be working with the All England Lawn Tennis and Croquet Club to establish our new partnership and celebrate what makes Wimbledon so special.”
|Window display in Farnham Surrey for an opticians|
with simple associations of Wimbledon fortnight
with tennis balls and strawberries - the gentlest of