Power-of-threes Update 15th April 2015
Selling The Good
Life Selling the next coalition
Power of
threes from the Speech for the launch of the Lib/Dem Manifesto 15th
April from Battersea
The Lib Dem
leader Mr Clegg says a coalition is "inevitable" after 7 May and only
his party can provide a "proven rock
of stability (1), continuity (2) and conscience (3)".
Somebody is
going to hold the balance of power on May 8," he said. "It is not
going to be David Cameron or Ed Miliband. It could be Alex Salmond (1), it
could be Nigel Farage (2) or it could be me and the Liberal Democrats (3).
A "few
hundred votes", he claimed, could make the difference between a "decent
(1), tolerant (2) and generous (3)" government in the centre-ground and a
"coalition of grievance" involving either the UKIP and SNP.
Power of threes from Mr Cameron
Mr Cameron at the launch of Conservative party Manifesto at Swindon 14th
April 2015
Britain is a “buccaneering
(1), world-beating (2), can-do country (3)” and “can do it all over again”,
said the Prime Minister Mr Cameron.
Together, with the
hard work of the British people, we have rescued our economy (1), created
record numbers of jobs (2), put Britain back on her feet (3).
“In Britain we’ve
always shown we have the ingredients (1) the will (2) – above all the people (3)–
to overturn what’s inevitable.
He said that the “greatest
sunshine that there can possibly be” is for more people in the UK to own their
own homes (1), have more of their own money to spend (2) and have “dignity and security in
retirement” (3).
Not to be outdone in using the power-of-threes Mr Farage at
the launch of the UKIP Manifesto April 15th 2015
Mr Farage said his was the only party which had the
"self confidence and belief in the nation" that the UK should govern
itself (1) , make its own laws ( 2) and negotiate its own international trade
deals (3)
That every man in arms should wish to be?
—It is the generous Spirit, who, when brought
Among the tasks of real life, hath wrought
Upon the plan that pleased his boyish thought:
Whose high endeavours are an inward light
That makes the path before him always bright......
"Character of the Happy Warrior" by William Wordsworth 1770 -1850
Milliband's Personal Pitch The power of 3s
 |
| Ed Milliband , leader of the Labour Party prospective MP and Prime Minister The Happy Warrior of 2015 |
Essentially the Labour proposition is about selling their leader.
Like many speakers Mr Milliband favours the delivery in the rhythm of threes - a power tool of rhetoric
For example
Ready Ready Ready
He said: "I am ready, ready(1) to put an end to the tired old idea that as long as we look after the rich and powerful we will all be OK. Ready (2) to build a country that works for working people once again. Ready (3) to put into practise the truth that it is only when working people succeed, that Britain succeeds.
Every Every___ Every
"If you elect me your Prime Minister in just over three weeks' time, I will work for that goal. I will fight for that goal. Every (1) single day. In everything (2)I do. In every (3) decision I make."
PREPARATION
Mr Milliband has been taking an enormous amount of advice in presenting skills.
It's not quite yet part of him . The multi 7 debate was a stranger arena for him compared to Mr Cameron and Mr Clegg who performed at the one five years ago..
Not only do the political leaders have to speak coherently but must get the look correct -whether to look into the camera lens or to the facilitator and thereby through to the audience or debate looking directly to the other speakers.
A Sunday Newspaper , **The Sun on Sunday came into possession of Mr Milliband's private notes for the first TV debates of the seven leaders . The have the notes watermarked with the paper's brand .
Presenting the BODY LANGUAGE of the Happy Warrior
Mr Milliband prepares ( and
so should we !) : The 10 pages of notes contained a motivational pep talk to
himself along with some of his off-the-cuff answers and put-downs. Likewise you
can add stage directions and notes not said which help you to stand still,
smile ,relax etc.
The notes and direction himself included reminders to “relish the chance to
show who I am” " The Happy Warrior" and talk to the camera to “use the people at home”.
His rhetorical skills in the power of threes is again used
In his comeback and put downs ( I hasten to advise salespeople NOT to do comebacks and put downs - we are not politicians. Our sell is every day NOT once very five years)
“You ( Mr Cameron) and Nick Clegg wrote the book on chaotic coalitions – chaos in the NHS (1), chaos on immigration (2), chaos on living standards (3) – and now you’re asking for the chance to do it all over again.”
Mr Milliband's notes to himself advise him to ridicule Mr Farage rather than accuse him of racism
“Nigel ( Mr Farage) you think all the problems of this country can be traced back to Europe (1), immigration (2) and breastfeeding in cafés. (3)”
And finally
One last thought learning from other's mistakes : Check you don’t leave your notes on the
rostrum, lectern where others ( competitors) can pick them up. Or even the Sun on Sunday! ;)
Good presenting !
Related links on presentations you may find useful:
No comments:
Post a Comment