“There is no such thing as ‘the Queen’s English. The property has gone into the hands of a joint stock company and we own the bulk of the shares!”
- Mark Twain.
- If anybody is to be ‘King or Queen’ in business, let it be your customer. As sellers we should use the ‘We’ word sparingly so that our communication does not come across as patronising or arrogant. We do not have a 'Divine' right. E.g. rather than “we have pleasure in enclosing...” try turning it around , possibly something like “ you asked me to send you “
- A useful tip is to use the words You, Your and You’ll more often than We, Our or me /I and mine
- In Selling English it is not just what we say or write to clients but also how we say or write it.