|Tesco Ad. on page 23 of Sunday Times supplement of|
50 years of Sunday Times Business 28/09/14
It is a convenient shorthand of course but it can be rather misleading as it implies that their success is solely down to cheap prices in recessionary times.
It is part of building trust with your customers.
Regular readers of this blog will recognise how Lidll use their Offer Analysis of Facts, Benefits and personalised benefits through the use of the words you ,you're, you'll and your.
|page 5 of Lidl News September 2014|