Selling Trust in 2015 and the 17th Century

The Art of Worldly Wisdom, by Balthasar Gracián 1647 contains some 300 maxims some of which are still relevant to professional selling in 2015. 

Below Gracián shows us that the likes of Libor , PPI, Horsemeat for beef, rate-fixing type behaviours Eurozone leaders  Brussels summit.

'the most important currency has been lost and that is trust.' 

Angela Merkel   Brussels  12/07/15

 Talks focus on new conditions for possible Greek bailout of up to €86bn - have the equivalents in 17th Century Spain



No 8. Be Trustworthy.

"Honourable dealing is at an end: 

 trusts are denied:  

few keep their word: 

the greater the service, the poorer the reward:  

that is the way with all the world nowadays." 

So writes Baltasar Gracián in 1647 and continues

There are whole nations inclined to false dealing: with some treachery has always to be feared, with others breach of promise, with others deceit. 

Yet this bad behaviour of others should rather be a warning to us than an example.

The fear is that the sight of such unworthy behaviour should override our integrity.

 But a man of honour should never forget what he is because he sees what others are.


Other Tips from Gracian

 Selling Trust

Know the price of things

Your Selling Persona

Courtesy Selling

Don't over-explain in Selling

Know how to ask in selling

We all need the touch of a seller

My short book review of Gracian's Art of Prudence

If you are out and about with your smart phone and

you want tapas sized selling tips to go

,drop into the "The Tapas Bar".

Each post in the "The Tapas Bar" is less than 250 words.

(If you need genuine Tapas eat at Tapas Revolution
, Westfield, West London @tapasrevolution