Are the selling deductions from Algorithms in Social
really so accurate or a load of Tisch Tosh ! ?
We need numbers but....
Artificially allocating values to the stages of the sale can no doubt be algoritmised ( I have no idea if such a word exists.) and may give the illusion of being in command or even a feeling of sales management . They are easy to test and measure.
There are plenty of sales force control systems up there in the Cloud for example sold as the nirvana of sales management. They are very helpful tools but certainly not the whole story.
Yet the limitation of mere number creation and artificial process formulations to the world of selling and work of all kinds can been disastrous.
Do you remember when... ?
Just think back to the shortcomings of algorithm models of markets and compliance procedures and targets in the finance field. Consider the 'unfit for purpose' bureaucratic 'standards' of all sorts from CRB check system that failed to protect many poor folk from Jimmy Savile to standards which failed to ensure nurses nursed instead of ticking boxes.
Who know's what the shortcomings of the procedures and algorithms for flood defences of our beautiful island. Will the mathematical models of water management and the actuarial insurance calculations be found wanting we wonder ?
(Naturally enough this was reported in the press on the feast of St.Cyril and St. Methodius- more popularly kept as St.Valentine’s day Feb 14th .)
I guess nobody is immune to advertising. I am not. I confess to buying loads of quite unnecessary stuff. The advertisers would not plough so much money into adverts if it did not work at some level.
Are Algorithms true ?
They can then use this data to help their clients target me in a focused way for advertising.
For those with whom I work and live amongst I doubt they would recognise me from the above either. I doubt dear readers who follow this blog would.
Oscar Wilde’s quote on cynics perhaps should always be paired with his definition of a sentimentalist. From Lady Windermere’s Fan
Good Selling folks
You tube clip of The Prisoner