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If you are out and about with your smart phone and
you want tapas sized selling tips and thoughts to go
(If you need genuine Tapas eat at Tapas Revolution
, Westfield, West London @tapasrevolution |
Prepare for Social to upset the applecart
As with any industry moving into maturity there comes disruption
Just think back how postal services, print publications and
conventional selling have been supplanted by email, the web and search has disrupted
entire industries several years ago
Now it seems reasonable to expect a lot of disruption to on line
to happen, because of social media.
Facebook messages are displacing email
It’s becoming easier to send your friend a Facebook message
rather than find their email address.
Rather than searching more and more, people are asking their
Facebook friends or Google+ circles for referrals instead of searching on line
for a product or service.
Listening to podcasts is beginning to replace radio in certain
market segments maybe You tube is making inroads into conventional TV watching.
From a 2012 Mckinsey /Neilsen report it was found that the general feeling after
participating in social networking was:
76% of consumers generally feel good after engaging with
social media
"Tapas" thought : How
is or will social dislodge your market sector?
Related Link
State of Social media 2012 report Nielsen / McKinsey
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