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Dress for success #tweetthedress mini selling campaign
Sartorial rectitude in business dress is an ever changing
For those in selling we have known for years that non verbal
communication is important. Clothes communicate. It is a matter of fashion.
There was a time when open necked shirt was the way the top
executive dressed just think of Richard Branson. Remember when we would as
often as not see Prime Minister Blairie-less. Now it seems for men ties are making a comeback.
Promoting a #tweetthedress campaign via twitter through
the BBC Radio 4 Today programme on Friday 10th May got Sarah Montague
and John Humphrys and Radio 4 listeners in a flutter.
But could they find
someone to model Franscesca Rosella ‘s Cute Circuit dress creation?
Fortunately the elegant Emma Wilson from the Today office
was on hand and had a slim enough waist for the sample brought into the studio.
This elegant evening gown I reckon could be a hit at
Corporate evening functions and trade exhibitions looking for a more
Will the material be used in business suits, corporate wear etc.? I am not sure I have the confidence to wear bling like swarovski crystal quite yet ! ( also my waisteline is rather more than Emma's)
This gown makes the conventional walking billboard look a little
passé even retro. So last season darling !