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The ‘pay-as-you-use market’ is worth more than 32 billion in
the UK and estimated to grow by 15% over the next 5 years. Everything from vehicles
to homes, from childcare to jobs from clothes to pets is part of the sharing
It is suggested that the growth in the sharing economy is
not only as a result of the recession but also because the technology we have
in our handspretty much 24/7 has made
sharing very simple, very convenient increasingly accepted.
Zipcar UK is a pay as you drive car club with over 1,500
cars available across London, Oxford, Bristol and Cambridge. Its customers pay
from £5 an hour to use a car when they want by using a swipe card or mobile
phone app. Worldwide Zipcar has 767,000 customers.
Founder of the ‘ People who share movement’ , Benita
Matofska, has a network of 60 million people in near enough 150 countries.
Wednesday has been assigned Global Sharing Day where
especially between 1pm and 2 pm sharers will take part in The Greatest share on
Although initially the motive will be a financial one ,
sharers find the processitself
enjoyable. According to Benita, the second time they do it is for the
Zipcar’s general manger Marc Walker suggests that today
people have a different relationship with devices and services they use. In the
past a very tried and tested way of demonstrating your place in the world was
your status, if you like , was through products you might on.
Classically over the years a car has exemplified that. With
younger generation it is rather the experiences you have – the things you do-
sharing those experiences.
It’s not so much the car but the journey you are going on
and the reasons you are going there.
“People value experience a great deal more today, rather
than simple product ownership.
This change in values has already led Car hire giants like
Herts and Avis move into the car sharing business.
As we become increasingly aware of the limit to the earth’s
resources and growing human population, we will all need to share more to
Perhaps the shortcomings of a single day for sharing will
lead to more sharing days in the years.
In some senses, none of this is new. People clubbed together
to share to form the first companies back in the
thirteenth century. The origin of the word company is a sharing one.
“We are one body because we share in one bread”(
Com panis Lt. tr. ‘with bread’) That can be every day rather than once a year if we choose it !