He said “They are in danger of becoming one club golfers, concentrating on reduction of the deficit".
" You drive for show, you putt for doe"
A typical bag may contain 1,3 and 5 woods, 3,4,5,6,,9, plus a pitching wedge and sand wedge for the bunkers/sand traps and a putter.
Click for Rickmansworth Golf Club.
A great first opening shot off the first tee that goes 'straight down the middle' puts pressure on your competition as in golf.
So here are four methods to help you with your opening sales shot. They can be adapted for avariety of selling situations whether face to face, phone, email discourses or even Linked In comment ‘threads’.
1 Factual opening shot: State an interesting fact which relates to either your client contact personally or their business.; the fact will usually relate to your product/ service either directly or indirectly.
2. Question Opening shot : ask a question which is relevant to your client’s business and also the purpose of your call.
e.g. “ What are the main concerns you encounter I making sure your exported components arrive safely and undamaged?”
3. Reference opening Shot: build confidence and interest by referring to the experience and satisfaction of another client.
e.g. “ Hammersmith & Fulham, Westminster and RBCK Borough now use our services exclusively and I feel sure that you will want to consider with regard to the current spending review whether you too can benefit from our service. Let me tell you about it”
4. Visual aid opening shot: involve as many of your client’s senses as possible by using , sales literature,
e.g. “ ..as you can from this electronic panel, it is designed for a simple , one touch operation, which means that you have less room for operator error.”
So as with selling, a good opening shot that gets us on our way to our hard won successes , it is worth checking your bag before the call that you have the suitable number of opening methods in reserve without over filling your sales bag.